Care that goes deeper than skin

Spa-inspired skincare designed to restore balance, calm, and glow.

When life moves at pace, even the smallest pauses can feel restorative. Amia was created to transform those everyday moments, the morning cleanse or the evening wind down, into rituals that help you slow down, breathe, and feel more like yourself. Each formula is thoughtfully crafted to care for stressed skin while inviting a sense of calm, bringing the essence of a spa into the flow of daily life.

Skincare To Celebrate Yourself

Amia, meaning beloved, was created in honour of women who give so much of themselves and deserve to feel cared for in return. Our philosophy is simple: every woman deserves a moment of indulgence, however small. With Amia, skincare becomes more than routine. It becomes a way to celebrate yourself and reclaim a moment of your day.

How It All Began

Amia was founded by Rachel Strong, a mother and business owner who understands the layered demands women face. Inspired by her own experience of balancing career and family, Rach created Amia to meet women where they are. Every product reflects her belief that stress care is self care, and that even the busiest lives deserve moments of calm and renewal.

Nature’s beauty, refined by science

We believe the most effective care comes from the harmony of nature and science. Each Amia formula is vegan, thoughtfully designed, and enriched with proven actives chosen for their ability to support stressed skin. Made in New Zealand and never tested on animals, our products combine potent botanicals with scientific innovation to deliver visible results that feel indulgent, restorative, and true to the beauty you already hold within.